From Frustrated to Satisfied Online
Food Ordering Experience
May 2024 @ AIR Labs
Hats Worn
Published Accomplishments
Accessibility UX Research • End-to-end Product Design • Usability Testing • Spatial Interaction Design
• ACM CHI Late Breaking Work 2023
• ACM CHI Late Breaking Work 2024
Check Live Product
Live Site ↗
Collaborators
Pinaki Babar, Ziming Lee
Mentor: Roshan Peiris
Clients: Mike Barry, Director, Heritage Christian Services
Kathy Kanada, Director, The Arc Ontario
Platform
Web Responsive Interface, VR Interface
Web Responsive Interface, VR Interface
Timeline
20 months | Aug 2022 - May 2024
Redesigning online food ordering app experience "OnDemand" for 28K RIT Students.
Visual and Interaction Design
OnDemand
The OnDemand food ordering system is the official platform that people at RIT use. The app lists all the dining services and food choices people can choose. They can choose their order and hit the order option, and collect the food there.
Our project is centered on developing an innovative food ordering system for the Rochester Institute of Technology (RIT), designed to revolutionize the on-campus dining experience.
Problem
The app experience is quite frustrating. To find out what makes this experience so frustrating, we conducted a study and provided a prototype to the development team for development.
Problem
The app experience is quite frustrating. To find out what makes this experience so frustrating, we conducted a study and provided a prototype to the development team for development.
Impact
Helped over 28,000 students and around 3,000 staff members on RIT campus order food faster.
Impact
Helped over 28,000 students and around 3,000 staff members on RIT campus order food faster.
My Team
1 Interaction and Visual Designer (Me!) 1 User researcher
My Team
1 Interaction and Visual Designer (Me!) 1 User researcher
My Swiss Knife
User research: Competitive analysis, Survey, Interview, Heuristic Evaluation, Remote and Guerilla User Testing Interaction Designing: User flows, Wireframing, Prototyping SurveyMonkey, Zoom, Miro, Figma
My Swiss Knife
User research: Competitive analysis, Survey, Interview, Heuristic Evaluation, Remote and Guerilla User Testing Interaction Designing: User flows, Wireframing, Prototyping SurveyMonkey, Zoom, Miro, Figma
Time Span
5 month
Time Span
5 month
Why is ordering food on OnDemand so frustrating?
We found that out-
Why is ordering food on OnDemand so frustrating?
We found that out-
By understanding our users
through Guerrilla user testing, user interviews, and developer interviews then building Personas and Empathy mapping
By understanding our users
through Guerrilla user testing, user interviews, and developer interviews then building Personas and Empathy mapping
By understanding our users
through Guerrilla user testing, user interviews, and developer interviews then building Personas and Empathy mapping
By understanding why the current app fails
through Heuristic Evaluation, Competitive Analysis
By understanding why the current app fails
through Heuristic Evaluation, Competitive Analysis
By understanding why the current app fails
through Heuristic Evaluation, Competitive Analysis
And ideating
through Storyboarding scenarios, revamping user flows
And ideating
through Storyboarding scenarios, revamping user flows
And ideating
through Storyboarding scenarios, revamping user flows
How did we understand our users' needs?
How did we understand our users' needs?
Guerrilla user testing
To identify the problems people face, we asked people to order food online and casually watched them do it
Guerrilla user testing
To identify the problems people face, we asked people to order food online and casually watched them do it
Guerrilla user testing
To identify the problems people face, we asked people to order food online and casually watched them do it
User interviews
With user including on-campus students, off-campus students, and staff members, to gain insight into their ordering process.
User interviews
With user including on-campus students, off-campus students, and staff members, to gain insight into their ordering process.
User interviews
With user including on-campus students, off-campus students, and staff members, to gain insight into their ordering process.
Developer interviews
We further gathered some more information from the development team to understand their future goals
Developer interviews
We further gathered some more information from the development team to understand their future goals
Developer interviews
We further gathered some more information from the development team to understand their future goals
Guerrilla testing insights
Guerrilla testing insights
"I literally have the same breakfast order everyday but have to go through the entire process which takes at least 10 minutes every time!"
All users complained about the repetitive process they undergo everyday and craved for an easy way to skip all those steps.
"I literally have the same breakfast order everyday but have to go through the entire process which takes at least 10 minutes every time!"
All users complained about the repetitive process they undergo everyday and craved for an easy way to skip all those steps.
"Takes forever to load"
On average the loading time of the app was 5 seconds which made it frustrating after a point!
"Takes forever to load"
On average the loading time of the app was 5 seconds which made it frustrating after a point!
"It shows me closed even when the place is open"
"It shows me closed even when the place is open"
"It shows me closed even when the place is open"
"It shows me closed even when the place is open"
"It showed 15-20 minutes waiting but the food was ready in 5 minutes so I had to rush to collect it"
The waiting time for some of the orders was wrong which made it difficult for people to collect it in time.
"It showed 15-20 minutes waiting but the food was ready in 5 minutes so I had to rush to collect it"
The waiting time for some of the orders was wrong which made it difficult for people to collect it in time.
"I accidentally pressed DONE instead of CHECKOUT and had to start all over again"
Both the buttons are placed super close by that makes it difficult to interact with
"I accidentally pressed DONE instead of CHECKOUT and had to start all over again"
Both the buttons are placed super close by that makes it difficult to interact with
User Interview insights
User Interview insights
Payment issues
Many students use Tiger Bucks- currency that students at RIT preload in their student accounts and use on campus by swiping their ID cards to save on taxes. This process is tedious as the users have to log out everytime, transfer the tiger bucks and relogin to complete the order
Payment issues
Many students use Tiger Bucks- currency that students at RIT preload in their student accounts and use on campus by swiping their ID cards to save on taxes. This process is tedious as the users have to log out everytime, transfer the tiger bucks and relogin to complete the order
Hard time for vegans and allergies
People who have allergies have a hard time finding right places that deliver gluten free/dairy free/vegan food options.
Hard time for vegans and allergies
People who have allergies have a hard time finding right places that deliver gluten free/dairy free/vegan food options.
Everyday hustle
Most of the on campus students order food online daily. The usability issues make this process iterative and time-consuming.
Everyday hustle
Most of the on campus students order food online daily. The usability issues make this process iterative and time-consuming.
Developer Interview insights
Developer Interview insights
User Interactions
"Interesting patterns like some students ordering their breakfasts at 2 am before going to sleep were also seen."
User Interactions
"Interesting patterns like some students ordering their breakfasts at 2 am before going to sleep were also seen."
Current goals
"We are working towards bridging the gap between users and the app by providing more real time updates to both - the customers, and the dining services."
Current goals
"We are working towards bridging the gap between users and the app by providing more real time updates to both - the customers, and the dining services."
Future goals
"We have a future goal to use robots for deliveries on campus."
Future goals
"We have a future goal to use robots for deliveries on campus."
Our Users
Our Users
The On-the-Go Student
The On-the-Go Student
A busy, tech-savvy individual who values efficiency—She/he is a frequent user of the RIT food ordering app, prioritizing quick service and real-time updates.
A busy, tech-savvy individual who values efficiency—She/he is a frequent user of the RIT food ordering app, prioritizing quick service and real-time updates.
A busy, tech-savvy individual who values efficiency—She/he is a frequent user of the RIT food ordering app, prioritizing quick service and real-time updates.
"I need to grab a meal without losing time."
When I have back-to-back classes or a tight schedule, I want to order my meals through a mobile app, so I can save time and avoid waiting in lines.
"I need to grab a meal without losing time."
When I have back-to-back classes or a tight schedule, I want to order my meals through a mobile app, so I can save time and avoid waiting in lines.
"I need to grab a meal without losing time."
When I have back-to-back classes or a tight schedule, I want to order my meals through a mobile app, so I can save time and avoid waiting in lines.
The Budget-Conscious Explorer
The Budget-Conscious Explorer
A graduate student at RIT, living off-campus with a keen eye for budget-friendly meals. Jacob frequently uses the RIT food ordering app to scout for the best deals, balancing his limited budget with a desire to explore diverse dining options on campus.
A graduate student at RIT, living off-campus with a keen eye for budget-friendly meals. Jacob frequently uses the RIT food ordering app to scout for the best deals, balancing his limited budget with a desire to explore diverse dining options on campus.
A graduate student at RIT, living off-campus with a keen eye for budget-friendly meals. Jacob frequently uses the RIT food ordering app to scout for the best deals, balancing his limited budget with a desire to explore diverse dining options on campus.
"I need to find meals that fit my budget."
When I'm planning my meals on a tight budget, I want to easily find and access discounts and varied food options through the app, so I can enjoy different cuisines without overspending.
"I need to find meals that fit my budget."
When I'm planning my meals on a tight budget, I want to easily find and access discounts and varied food options through the app, so I can enjoy different cuisines without overspending.
"I need to find meals that fit my budget."
When I'm planning my meals on a tight budget, I want to easily find and access discounts and varied food options through the app, so I can enjoy different cuisines without overspending.
The Meal-Plan Manager
The Meal-Plan Manager
A diligent meal planner, less inclined to spontaneous dining choices, which makes her a regular user of the meal pre-order feature.
A diligent meal planner, less inclined to spontaneous dining choices, which makes her a regular user of the meal pre-order feature.
A diligent meal planner, less inclined to spontaneous dining choices, which makes her a regular user of the meal pre-order feature.
"I need to keep track of my meal plan usage"
When I have a busy academic schedule, I want to pre-order my meals and track my meal plan usage, so I can efficiently manage my time and avoid the stress of meal planning.
"I need to keep track of my meal plan usage"
When I have a busy academic schedule, I want to pre-order my meals and track my meal plan usage, so I can efficiently manage my time and avoid the stress of meal planning.
"I need to keep track of my meal plan usage"
When I have a busy academic schedule, I want to pre-order my meals and track my meal plan usage, so I can efficiently manage my time and avoid the stress of meal planning.
The Dietary-Conscious
The Dietary-Conscious
A health-focused diner, less likely to experiment with unknown food options, which makes her a frequent user of the dietary-specific features of the app.
A health-focused diner, less likely to experiment with unknown food options, which makes her a frequent user of the dietary-specific features of the app.
A health-focused diner, less likely to experiment with unknown food options, which makes her a frequent user of the dietary-specific features of the app.
"I need to be sure the food I'm eating is safe for me to eat"
When I need to eat on campus, I want to easily find meals that fit my gluten-free diet, so I can maintain my health without the stress of dietary uncertainty.
"I need to be sure the food I'm eating is safe for me to eat"
When I need to eat on campus, I want to easily find meals that fit my gluten-free diet, so I can maintain my health without the stress of dietary uncertainty.
"I need to be sure the food I'm eating is safe for me to eat"
When I need to eat on campus, I want to easily find meals that fit my gluten-free diet, so I can maintain my health without the stress of dietary uncertainty.
How might we redesign a better experience for RIT folks to save more time while ordering?
🎯 Business Goals:
Enhance Core Service Offerings: Focus on promoting the primary features of the food ordering system, such as diverse menu options and efficient order processing. Aim to foster habitual use and streamline the food ordering process for users. Operational Efficiency: Develop scalable and reusable design components applicable across various sections of the app, such as menu selection, order tracking, and payment processing, to optimize internal operations.
🎯 Business Goals:
Enhance Core Service Offerings: Focus on promoting the primary features of the food ordering system, such as diverse menu options and efficient order processing. Aim to foster habitual use and streamline the food ordering process for users. Operational Efficiency: Develop scalable and reusable design components applicable across various sections of the app, such as menu selection, order tracking, and payment processing, to optimize internal operations.
🎯 Business Goals:
Enhance Core Service Offerings: Focus on promoting the primary features of the food ordering system, such as diverse menu options and efficient order processing. Aim to foster habitual use and streamline the food ordering process for users. Operational Efficiency: Develop scalable and reusable design components applicable across various sections of the app, such as menu selection, order tracking, and payment processing, to optimize internal operations.
🤝 User Goals:
Personalized Menu Recommendations: Collaborate with data science and engineering teams to create a recommendation engine. This engine will display the most relevant menu items to users based on their past orders, dietary preferences, and favorite cuisines. Consistent and Enjoyable User Experience: Establish a robust design system to minimize technical issues and ensure a seamless, uniform experience across the app, enhancing overall user satisfaction.
🤝 User Goals:
Personalized Menu Recommendations: Collaborate with data science and engineering teams to create a recommendation engine. This engine will display the most relevant menu items to users based on their past orders, dietary preferences, and favorite cuisines. Consistent and Enjoyable User Experience: Establish a robust design system to minimize technical issues and ensure a seamless, uniform experience across the app, enhancing overall user satisfaction.
🤝 User Goals:
Personalized Menu Recommendations: Collaborate with data science and engineering teams to create a recommendation engine. This engine will display the most relevant menu items to users based on their past orders, dietary preferences, and favorite cuisines. Consistent and Enjoyable User Experience: Establish a robust design system to minimize technical issues and ensure a seamless, uniform experience across the app, enhancing overall user satisfaction.
How did our process look like?
Heuristic Evaluation
Heuristic Evaluation
Heuristic Evaluation
Competitors Analysis
Competitors Analysis
Competitors Analysis
Iterated user-flows
Iterated user-flows
Iterated user-flows
Heuristic Evaluation results
Optimizing Button Placement
The placement of "Add to cart", "Done", and "Checkout" options are too close to for a normal finger, which accidently makes people go back and forth.
Optimizing Button Placement
The placement of "Add to cart", "Done", and "Checkout" options are too close to for a normal finger, which accidently makes people go back and forth.
Optimizing Button Placement
The placement of "Add to cart", "Done", and "Checkout" options are too close to for a normal finger, which accidently makes people go back and forth.
Enhancing Signifier Visibility
The closed/open signifier coincides with restaurant logos.
Enhancing Signifier Visibility
The closed/open signifier coincides with restaurant logos.
Enhancing Signifier Visibility
The closed/open signifier coincides with restaurant logos.
Making Visually Appealing
Colors, font styles & sizes, images need to be changed to make the interface more visually appealing.
Making Visually Appealing
Colors, font styles & sizes, images need to be changed to make the interface more visually appealing.
Making Visually Appealing
Colors, font styles & sizes, images need to be changed to make the interface more visually appealing.
Competitive Analysis
DoorDash
1.Personalization in menus and offers using customer purchases and preferences 2. Easy filtering and sorting restaurants based on location, rating, price, cuisine, and delivery time. 3.Real-time tracking of driver's location, 4.In-app communication with the delivery driver. 5. Easy reordering to save favorite items with just one tap. 6.Feedback and rating on their experience and products.
DoorDash
1.Personalization in menus and offers using customer purchases and preferences 2. Easy filtering and sorting restaurants based on location, rating, price, cuisine, and delivery time. 3.Real-time tracking of driver's location, 4.In-app communication with the delivery driver. 5. Easy reordering to save favorite items with just one tap. 6.Feedback and rating on their experience and products.
DoorDash
1.Personalization in menus and offers using customer purchases and preferences 2. Easy filtering and sorting restaurants based on location, rating, price, cuisine, and delivery time. 3.Real-time tracking of driver's location, 4.In-app communication with the delivery driver. 5. Easy reordering to save favorite items with just one tap. 6.Feedback and rating on their experience and products.
UberEats
1.In-app navigation location-based technology to navigate to the nearest restaurant or to locate specific items. 2.Delivery and Pickup options to choose. 3.Saves order history for reordering. 4.Flexible Payment options such as credit/debit cards, PayPal, and Google Pay. 5.Real-time order tracking of the driver's location. 6.In-app customer support where customers can contact.
UberEats
1.In-app navigation location-based technology to navigate to the nearest restaurant or to locate specific items. 2.Delivery and Pickup options to choose. 3.Saves order history for reordering. 4.Flexible Payment options such as credit/debit cards, PayPal, and Google Pay. 5.Real-time order tracking of the driver's location. 6.In-app customer support where customers can contact.
UberEats
1.In-app navigation location-based technology to navigate to the nearest restaurant or to locate specific items. 2.Delivery and Pickup options to choose. 3.Saves order history for reordering. 4.Flexible Payment options such as credit/debit cards, PayPal, and Google Pay. 5.Real-time order tracking of the driver's location. 6.In-app customer support where customers can contact.
Starbucks
1.Mobile ordering and payment directly through the app. 2.Rewards program to earn points for purchases and redeem them for rewards such as free drinks or food items. 3.Customizable orders with specific drink or food options. 4.Digital Gift cards purchase and sharing through the app. 5.In-app notifications to inform customers about their order status real-time.
Starbucks
1.Mobile ordering and payment directly through the app. 2.Rewards program to earn points for purchases and redeem them for rewards such as free drinks or food items. 3.Customizable orders with specific drink or food options. 4.Digital Gift cards purchase and sharing through the app. 5.In-app notifications to inform customers about their order status real-time.
Starbucks
1.Mobile ordering and payment directly through the app. 2.Rewards program to earn points for purchases and redeem them for rewards such as free drinks or food items. 3.Customizable orders with specific drink or food options. 4.Digital Gift cards purchase and sharing through the app. 5.In-app notifications to inform customers about their order status real-time.
Major Problems
Major Problems
#1 No Relevancy
Irrelevant food options directly impact the usage frequency of our online food ordering system. Each member of the RIT community has unique dietary preferences and needs, but often, the app recommends menu items that don't align with individual tastes or dietary restrictions.
Irrelevant food options directly impact the usage frequency of our online food ordering system. Each member of the RIT community has unique dietary preferences and needs, but often, the app recommends menu items that don't align with individual tastes or dietary restrictions.
Irrelevant food options directly impact the usage frequency of our online food ordering system. Each member of the RIT community has unique dietary preferences and needs, but often, the app recommends menu items that don't align with individual tastes or dietary restrictions.
Example:
Vegetarian students receiving meat dish suggestions, leading to a perception of the app being unhelpful.
Example:
Vegetarian students receiving meat dish suggestions, leading to a perception of the app being unhelpful.
Example:
Vegetarian students receiving meat dish suggestions, leading to a perception of the app being unhelpful.
Impact:
Such mismatches in recommendations can decrease app usage and overall satisfaction among users.
Impact:
Such mismatches in recommendations can decrease app usage and overall satisfaction among users.
Impact:
Such mismatches in recommendations can decrease app usage and overall satisfaction among users.
#2 No Defined Journey
Confusing user interface elements in the app can lead to user dissatisfaction and higher drop-off rates.
Confusing user interface elements in the app can lead to user dissatisfaction and higher drop-off rates.
Confusing user interface elements in the app can lead to user dissatisfaction and higher drop-off rates.
Example:
Multiple ways to place an order, such as through menu browsing, search functions, or special offers, can be overwhelming.
Example:
Multiple ways to place an order, such as through menu browsing, search functions, or special offers, can be overwhelming.
Example:
Multiple ways to place an order, such as through menu browsing, search functions, or special offers, can be overwhelming.
Impact:
Without a clear, streamlined ordering process, users may find the app difficult to navigate, resulting in lower usage rates.
Impact:
Without a clear, streamlined ordering process, users may find the app difficult to navigate, resulting in lower usage rates.
Impact:
Without a clear, streamlined ordering process, users may find the app difficult to navigate, resulting in lower usage rates.
#3 Brand & Product Perception
The app's copywriting and visuals don't align with RIT's brand identity, lacking a cohesive and emotionally resonant branding strategy.
The app's copywriting and visuals don't align with RIT's brand identity, lacking a cohesive and emotionally resonant branding strategy.
The app's copywriting and visuals don't align with RIT's brand identity, lacking a cohesive and emotionally resonant branding strategy.
Example:
Messaging that emphasizes 'Quick Deals' or 'Last-Minute Offers' might give an impression of urgency over quality.
Example:
Messaging that emphasizes 'Quick Deals' or 'Last-Minute Offers' might give an impression of urgency over quality.
Example:
Messaging that emphasizes 'Quick Deals' or 'Last-Minute Offers' might give an impression of urgency over quality.
Impact:
Without strong, consistent branding, the app risks being perceived as just another generic food ordering platform.
Impact:
Without strong, consistent branding, the app risks being perceived as just another generic food ordering platform.
Impact:
Without strong, consistent branding, the app risks being perceived as just another generic food ordering platform.
#4 Inconsistent experience
Varying design elements across the app disrupt the user experience and contribute to technical issues, confusing users.
Varying design elements across the app disrupt the user experience and contribute to technical issues, confusing users.
Varying design elements across the app disrupt the user experience and contribute to technical issues, confusing users.
Example:
Dissimilar design components across pages can lead to functionality problems; if one element fails, it may cause the app to crash.
Example:
Dissimilar design components across pages can lead to functionality problems; if one element fails, it may cause the app to crash.
Example:
Dissimilar design components across pages can lead to functionality problems; if one element fails, it may cause the app to crash.
Impact:
A lack of uniform UI and design system leads to continuous adjustments and updates, rather than building on a stable, cohesive platform.
Impact:
A lack of uniform UI and design system leads to continuous adjustments and updates, rather than building on a stable, cohesive platform.
Impact:
A lack of uniform UI and design system leads to continuous adjustments and updates, rather than building on a stable, cohesive platform.
Process
🎯 Design Sprint
For our college student-focused food ordering app, we organized design sprints that encouraged stakeholder collaboration. These sprints brought together Product Designers, Product Managers, and Creatives, each contributing innovative ideas. The main objective of these sprints was to unify our team towards a common goal: enhancing our consumer experience by addressing the immediate problems of our users.
🎯 Design Sprint
For our college student-focused food ordering app, we organized design sprints that encouraged stakeholder collaboration. These sprints brought together Product Designers, Product Managers, and Creatives, each contributing innovative ideas. The main objective of these sprints was to unify our team towards a common goal: enhancing our consumer experience by addressing the immediate problems of our users.
🎯 Design Sprint
For our college student-focused food ordering app, we organized design sprints that encouraged stakeholder collaboration. These sprints brought together Product Designers, Product Managers, and Creatives, each contributing innovative ideas. The main objective of these sprints was to unify our team towards a common goal: enhancing our consumer experience by addressing the immediate problems of our users.
🤝 User Flows:
I created various user flow sketches to rapidly bring ideas to life. At this stage, my approach was to first expand on different concepts and then narrow them down.
🤝 User Flows:
I created various user flow sketches to rapidly bring ideas to life. At this stage, my approach was to first expand on different concepts and then narrow them down.
🤝 User Flows:
I created various user flow sketches to rapidly bring ideas to life. At this stage, my approach was to first expand on different concepts and then narrow them down.
🧩 Early Designs
Home Tab Our goal for the home tab was to tailor it to each individual user. Various design attempts didn't make the final cut primarily due to unclear value propositions and overcrowded designs to issues with scalability. Explore Tab The Explore tab serves as a space for users to discover new and intriguing options. Instead of directly presenting users with dishes, we guided them to first consider what they wish to order. One of our key design principles was to maintain a single purpose for each screen, ensuring that the Explore tab doesn't bombard users with excessive content. This approach also simplifies the user experience by organizing related content in one centralized location.
🧩 Early Designs
Home Tab Our goal for the home tab was to tailor it to each individual user. Various design attempts didn't make the final cut primarily due to unclear value propositions and overcrowded designs to issues with scalability. Explore Tab The Explore tab serves as a space for users to discover new and intriguing options. Instead of directly presenting users with dishes, we guided them to first consider what they wish to order. One of our key design principles was to maintain a single purpose for each screen, ensuring that the Explore tab doesn't bombard users with excessive content. This approach also simplifies the user experience by organizing related content in one centralized location.
🧩 Early Designs
Home Tab Our goal for the home tab was to tailor it to each individual user. Various design attempts didn't make the final cut primarily due to unclear value propositions and overcrowded designs to issues with scalability. Explore Tab The Explore tab serves as a space for users to discover new and intriguing options. Instead of directly presenting users with dishes, we guided them to first consider what they wish to order. One of our key design principles was to maintain a single purpose for each screen, ensuring that the Explore tab doesn't bombard users with excessive content. This approach also simplifies the user experience by organizing related content in one centralized location.
🔄 We went through 15+ iterations.
I created various user flow sketches to rapidly bring ideas to life. At this stage, my approach was to first expand on different concepts and then narrow them down. The initial designs underwent multiple rounds of user testing. This collaborative effort was to guarantee that we developed a user experience that is both user-friendly and scalable.
🔄 We went through 15+ iterations.
I created various user flow sketches to rapidly bring ideas to life. At this stage, my approach was to first expand on different concepts and then narrow them down. The initial designs underwent multiple rounds of user testing. This collaborative effort was to guarantee that we developed a user experience that is both user-friendly and scalable.
🔄 We went through 15+ iterations.
I created various user flow sketches to rapidly bring ideas to life. At this stage, my approach was to first expand on different concepts and then narrow them down. The initial designs underwent multiple rounds of user testing. This collaborative effort was to guarantee that we developed a user experience that is both user-friendly and scalable.
🔍 Usability Testing and User Interviews
To confirm the effectiveness of our designs and assess prototypes, we engaged in guerrilla testing with 5 actual users (students).
🔍 Usability Testing and User Interviews
To confirm the effectiveness of our designs and assess prototypes, we engaged in guerrilla testing with 5 actual users (students).
🔍 Usability Testing and User Interviews
To confirm the effectiveness of our designs and assess prototypes, we engaged in guerrilla testing with 5 actual users (students).
Revamped User Navigation flow
We charted the user journey for each archetype within the app, aligning them with specific success indicators.
Below you'll find the updated and enhanced user journey.
Final Solution
Final Solution
Your Dining Experience, Tailored to Your Preferences
Your Dining Experience, Tailored to Your Preferences
The selections presented in the app are now more aligned with your tastes. Working closely with our data science and engineering team, we've enhanced the app to offer a fully personalized user experience. It now suggests menu options based on your previous orders and culinary preferences.
The selections presented in the app are now more aligned with your tastes. Working closely with our data science and engineering team, we've enhanced the app to offer a fully personalized user experience. It now suggests menu options based on your previous orders and culinary preferences.
The selections presented in the app are now more aligned with your tastes. Working closely with our data science and engineering team, we've enhanced the app to offer a fully personalized user experience. It now suggests menu options based on your previous orders and culinary preferences.
Explore Diverse Dining Options
Explore Diverse Dining Options
To foster culinary exploration, we've streamlined the process of switching between different cuisine categories and dining halls. By making dining options the main focus in the app, users are now more aware of the wide range of food choices available across campus.
To foster culinary exploration, we've streamlined the process of switching between different cuisine categories and dining halls. By making dining options the main focus in the app, users are now more aware of the wide range of food choices available across campus.
To foster culinary exploration, we've streamlined the process of switching between different cuisine categories and dining halls. By making dining options the main focus in the app, users are now more aware of the wide range of food choices available across campus.
Enhanced Dining Hall Profiles
Enhanced Dining Hall Profiles
We've reorganized content into three distinct sections for simpler navigation. Now, social proof and essential information are more prominently displayed, including details like meal plan compatibility, online ordering availability, opening hours, user ratings, price range, and special offers or discounts.
To foster culinary exploration, we've streamlined the process of switching between different cuisine categories and dining halls. By making dining options the main focus in the app, users are now more aware of the wide range of food choices available across campus.
We've reorganized content into three distinct sections for simpler navigation. Now, social proof and essential information are more prominently displayed, including details like meal plan compatibility, online ordering availability, opening hours, user ratings, price range, and special offers or discounts.
Streamlined Re-Ordering
Streamlined Re-Ordering
We've introduced a 'Quick Re-Order' section, allowing users to easily repeat their favorite orders with just a few taps. This feature simplifies the process of reordering familiar meals, saving time and enhancing user convenience.
To foster culinary exploration, we've streamlined the process of switching between different cuisine categories and dining halls. By making dining options the main focus in the app, users are now more aware of the wide range of food choices available across campus.
We've introduced a 'Quick Re-Order' section, allowing users to easily repeat their favorite orders with just a few taps. This feature simplifies the process of reordering familiar meals, saving time and enhancing user convenience.
Community Delivery Support
Community Delivery Support
A new, engaging feature we've introduced allows users to volunteer for nearby food deliveries. This addition not only fosters a sense of community but also lets users track and share their contributions, adding a social and supportive aspect to the dining experience.
To foster culinary exploration, we've streamlined the process of switching between different cuisine categories and dining halls. By making dining options the main focus in the app, users are now more aware of the wide range of food choices available across campus.
A new, engaging feature we've introduced allows users to volunteer for nearby food deliveries. This addition not only fosters a sense of community but also lets users track and share their contributions, adding a social and supportive aspect to the dining experience.
