Tell us your story,
We'll make it look beautiful
Tell us your story,
We'll make it look beautiful
Tell us your story, We'll make it look beautiful
Vyominnova
Vyominnova
Building a platform where people exchange emotions
(safely and sustainably)
Building a platform where people exchange emotions
(safely and sustainably)
Entrepreneurship
Hats Worn
User Experience/Product Design, Interaction Design, Prototyping & Testing, App Development, Marketing & Sales
Notable Accomplishments
Check Live Website
Live Site ↗
Collaborators
Pinaki Babar, Shridhar Shinde, Tanishk Babar
Platform
Web Responsive Interface, Mobile Interface
Timeline
3 months | Mar 2020 – May 2020
My design direction changed gradually during the process…
Building a product marketfit
How can the digital cards be made fun, intuitive and easy to use? I focused on building accessible functionalities of the cards based on users’ needs
Building a product marketfit
How can the digital cards be made fun, intuitive and easy to use? I focused on building accessible functionalities of the cards based on users’ needs
Building a product marketfit
How can the digital cards be made fun, intuitive and easy to use? I focused on building accessible functionalities of the cards based on users’ needs
User Testing
After the launch of first set of designs in the market, we conducted a detailed user testing to understand the viability of the product.
User Testing
After the launch of first set of designs in the market, we conducted a detailed user testing to understand the viability of the product.
User Testing
After the launch of first set of designs in the market, we conducted a detailed user testing to understand the viability of the product.
Building an empathetic delivery platform
How can people easily get their cards? I focused on building an accessible platform where people can buy, access and store their cards efficiently
Building an empathetic delivery platform
How can people easily get their cards? I focused on building an accessible platform where people can buy, access and store their cards efficiently
Building an empathetic delivery platform
How can people easily get their cards? I focused on building an accessible platform where people can buy, access and store their cards efficiently
Building the right product
Building the right product
Personal note
I was new to the startup ecosystem but I wanted to build something that would help people come closer. But I didn't exactly what I should do. Through my initial market research, I found 7 problem areas that fell under a similar niche and a unified solution could be provided.
Personal note
I was new to the startup ecosystem but I wanted to build something that would help people come closer. But I didn't exactly what I should do. Through my initial market research, I found 7 problem areas that fell under a similar niche and a unified solution could be provided.
Personal note
I was new to the startup ecosystem but I wanted to build something that would help people come closer. But I didn't exactly what I should do. Through my initial market research, I found 7 problem areas that fell under a similar niche and a unified solution could be provided.
1 product, 7 strong use-cases
1 product, 7 strong use-cases
Towards the solution
Towards the solution
Stage 2: User Testing
Stage 2: User Testing
"I lost the cards people shared with me and finding them was so difficult."
Many users complained about retrieving the cards was difficult from their files.
"I lost the cards people shared with me and finding them was so difficult."
Many users complained about retrieving the cards was difficult from their files.
"I lost the cards people shared with me and finding them was so difficult."
Many users complained about retrieving the cards was difficult from their files.
"Finding the right designer, getting the cards designed and finally getting them in hand, the process was so tedious and time consuming."
There was a dire need for a platform to keep the designer and the customer in loop.
"Finding the right designer, getting the cards designed and finally getting them in hand, the process was so tedious and time consuming."
There was a dire need for a platform to keep the designer and the customer in loop.
"Finding the right designer, getting the cards designed and finally getting them in hand, the process was so tedious and time consuming."
There was a dire need for a platform to keep the designer and the customer in loop.
"I had to call my designer 10 times a week to know the status of my order."
The whole process of designing lacked feedback.
"I had to call my designer 10 times a week to know the status of my order."
The whole process of designing lacked feedback.
"I had to call my designer 10 times a week to know the status of my order."
The whole process of designing lacked feedback.
Proposed Solutions
Proposed Solutions
Card Libraries
where users can categorize and save cards, access/share them instantly whenever they want.
Card Libraries
where users can categorize and save cards, access/share them instantly whenever they want.
Card Libraries
where users can categorize and save cards, access/share them instantly whenever they want.
Book appointments
with designers to discuss the customizations they want in their order.
Book appointments
with designers to discuss the customizations they want in their order.
Book appointments
with designers to discuss the customizations they want in their order.
Track your order feature
to allow users to keep track of their order
Track your order feature
to allow users to keep track of their order
Track your order feature
to allow users to keep track of their order
Easy payment getaways
so that people can pay and get their cards modified according to their will.
Easy payment getaways
so that people can pay and get their cards modified according to their will.
Easy payment getaways
so that people can pay and get their cards modified according to their will.
Stage 3: Building an empathetic delivery platform
Stage 3: Building an empathetic delivery platform
To understand the buying process I conducted user walk-throughs of over-the-counter buying and online e-commerce buying process. This helped me in identifying user pain-points in the processes and how they can be merged to come to an optimized solution.
To understand the buying process I conducted user walk-throughs of over-the-counter buying and online e-commerce buying process. This helped me in identifying user pain-points in the processes and how they can be merged to come to an optimized solution.
To understand the buying process I conducted user walk-throughs of over-the-counter buying and online e-commerce buying process. This helped me in identifying user pain-points in the processes and how they can be merged to come to an optimized solution.
User Navigation flow
We charted the user journey for each archetype within the app, aligning them with specific success indicators.
Onboarding personalized to you
Onboarding personalized to you
Tailored to each user, this segment features a seamless registration and login process, complemented by an informative 4-step tour, guiding users through order initiation, reflecting our commitment to personalized experiences.
Tailored to each user, this segment features a seamless registration and login process, complemented by an informative 4-step tour, guiding users through order initiation, reflecting our commitment to personalized experiences.
Tailored to each user, this segment features a seamless registration and login process, complemented by an informative 4-step tour, guiding users through order initiation, reflecting our commitment to personalized experiences.
New user registration
Returning user login
Dashboard
Users are given a 4-step order initialization tour
Users are given a 4-step order initialization tour
Users are given a 4-step order initialization tour
Users are given a 4-step order initialization tour
New user registration
Returning user login
Dashboard
Users are given a 4-step order initialization tour
Users are given a 4-step order initialization tour
Users are given a 4-step order initialization tour
Users are given a 4-step order initialization tour
New user registration
Returning user login
Dashboard
Users are given a 4-step order initialization tour
Users are given a 4-step order initialization tour
Users are given a 4-step order initialization tour
Users are given a 4-step order initialization tour
New user registration
Returning user login
Dashboard
Users are given a 4-step order initialization tour
Users are given a 4-step order initialization tour
Users are given a 4-step order initialization tour
Users are given a 4-step order initialization tour
Tailored Catalog Browsing
Tailored Catalog Browsing
Reflecting our collaboration with data science and engineering teams, this section offers a personalized exploration of designs and themes, aligning with individual tastes and past selections.
Reflecting our collaboration with data science and engineering teams, this section offers a personalized exploration of designs and themes, aligning with individual tastes and past selections.
Reflecting our collaboration with data science and engineering teams, this section offers a personalized exploration of designs and themes, aligning with individual tastes and past selections.
Catalog
Catalog
Catalog
Catalog
Catalog
Catalog
Catalog
Catalog
Catalog
Catalog
Catalog
Catalog
Crafting Your Vision through Interactive Order Customization
Crafting Your Vision through Interactive Order Customization
This interactive process allows for extensive customization, enabling users to refine their choices, ensuring that the final product is perfectly aligned with their unique preferences.
This interactive process allows for extensive customization, enabling users to refine their choices, ensuring that the final product is perfectly aligned with their unique preferences.
This interactive process allows for extensive customization, enabling users to refine their choices, ensuring that the final product is perfectly aligned with their unique preferences.
Initialize Order
Make First Payment
Track your Order
Initialize Order
Make First Payment
Track your Order
Initialize Order
Make First Payment
Track your Order
Initialize Order
Make First Payment
Track your Order
Meet the Designer
Meet the Designer
This feature creates a personal touch, bridging the gap between users and creators. It allows users to meet the designers behind their favorite products, bringing a human element to the digital experience and fostering a deeper connection with the product.
This feature creates a personal touch, bridging the gap between users and creators. It allows users to meet the designers behind their favorite products, bringing a human element to the digital experience and fostering a deeper connection with the product.
This feature creates a personal touch, bridging the gap between users and creators. It allows users to meet the designers behind their favorite products, bringing a human element to the digital experience and fostering a deeper connection with the product.
Meet the Designer
Meet the Designer
Meet the Designer
Meet the Designer
Meet the Designer
Meet the Designer
Meet the Designer
Meet the Designer
Refine Your Vision with Seamless Design Iterations
Refine Your Vision with Seamless Design Iterations
Embrace the freedom to refine and perfect your designs with ease. Vyominnova offers an intuitive platform for making design iterations, ensuring that every detail aligns with your unique vision. This feature allows for effortless changes and adjustments, transforming the design process into a collaborative and fluid journey towards achieving your ideal outcome.
Embrace the freedom to refine and perfect your designs with ease. Vyominnova offers an intuitive platform for making design iterations, ensuring that every detail aligns with your unique vision. This feature allows for effortless changes and adjustments, transforming the design process into a collaborative and fluid journey towards achieving your ideal outcome.
Embrace the freedom to refine and perfect your designs with ease. Vyominnova offers an intuitive platform for making design iterations, ensuring that every detail aligns with your unique vision. This feature allows for effortless changes and adjustments, transforming the design process into a collaborative and fluid journey towards achieving your ideal outcome.
Iterate
Pay
use
Iterate
Pay
use
Iterate
Pay
use
Iterate
Pay
use
Adaptive Product Usage
Adaptive Product Usage
The user profile and library sections are designed to adapt to individual usage patterns, offering a tailored interface that evolves with each interaction, akin to the enhanced QR scanner usage, which signifies our commitment to evolving user needs.
The user profile and library sections are designed to adapt to individual usage patterns, offering a tailored interface that evolves with each interaction, akin to the enhanced QR scanner usage, which signifies our commitment to evolving user needs.
The user profile and library sections are designed to adapt to individual usage patterns, offering a tailored interface that evolves with each interaction, akin to the enhanced QR scanner usage, which signifies our commitment to evolving user needs.
User Profile
Library
User Profile
Library
User Profile
Library
User Profile
Library
Sharing Made Easy and Personal
Sharing Made Easy and Personal
The selections presented in the app are now more aligned with your tastes. Working closely with our data science and engineering team, we've enhanced the app to offer a fully personalized user experience. It now suggests menu options based on your previous orders and culinary preferences.
The selections presented in the app are now more aligned with your tastes. Working closely with our data science and engineering team, we've enhanced the app to offer a fully personalized user experience. It now suggests menu options based on your previous orders and culinary preferences.
The selections presented in the app are now more aligned with your tastes. Working closely with our data science and engineering team, we've enhanced the app to offer a fully personalized user experience. It now suggests menu options based on your previous orders and culinary preferences.
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Scan
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Scan
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Scan
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