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About

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Tell us your story,
We'll make it look beautiful

Tell us your story,
We'll make it look beautiful

Tell us your story, We'll make it look beautiful

Vyominnova

Vyominnova

–– a platform where people exchange emotions ––
(safely and sustainably)

–– a platform where people exchange emotions ––
(safely and sustainably)

Entrepreneurship

Hats Worn

User Experience/Product Design, Interaction Design, Prototyping & Testing, App Development, Marketing & Sales

Notable Accomplishments

• India's Top 30 business ideas 2020 by Platform for Artists

Check Live Website

Live Site ↗

Collaborators

Pinaki Babar, Shridhar Shinde, Tanishk Babar

Platform

Web Responsive Interface, Mobile Interface

Timeline

3 months | Mar 2020 – May 2020

Context

In the bustling markets and vibrant communities of India, personal connections and celebrations were woven into the fabric of everyday life.

But then, the pandemic struck… Suddenly, the joy of exchanging greetings, sharing milestones, and building business relationships was silenced.

A desperate solution needed!
The pandemic's restrictions *left a void* in how people connected, leaving many, especially small businesses, struggling to adapt.

Amidst this challenge, a solution emerged –

Designed to empower connection and sustainability, Vyominnova began to take shape, offering a safe and accessible way to bridge the communication gap, even in the face of physical distancing.

Header image

Safe, contactless mode of communication

Sustainable alternative to conventional paper products

Customized, interactive, enhanced user experiences

Improved Digitization &

E-branding

Business Cards

are primarily used for personal branding and improving digital presence professionally

Key Functionalities:

QR Codes,

Social Media Links and Websites,

Booking Appointments

Wedding Cards

are used widely used in India to invite guests for weddings and related functions. Visual Storytelling, engaging content and accessibility for guests is a must!

Key Functionalities:

RSVPs,

Venue Map Navigations,

Calendar Invites, Reminders,

Online Events Links

RSVP

Invitation Cards

can be used for personal as well as professional events. Event details, branding and engaging content can elevate the experience to the next level!

Key Functionalities:

RSVP

Venue Map Navigations

Calendar Invites, Reminders,

QR Codes,

Social Media Links

Greeting Cards

usually sent to our near and dear ones on special occasions and to make people feel better. Visual Storytelling, engaging content, unexpected surprises can delight the users!

Key Functionalities:

Hidden Messages,

Gifting Links

Phool

flowers & co.

Order Now

Brochures & Pamphlets

are primarily used for personal branding and advertising products and features by companies/ brands

Key Functionalities:

CTAs,

QR Codes,

Social Media Links & Websites,

Booking Appointments

Resumes

are primarily used by students and job seekers to present their experience and work and stand out in the market. Impressive data visualization and information presentation matters the most!

Key Features:

Links to Social Media,

personal websites, portfolios,

research publications,

interactive elements like

drop down menus

Marriage Biodata

are interesting peices of paper that are circulated by families of eligible bachelors in India. Consider like dating app profiles.

Key Functioalities:

Social Media Links,

Scheduling Meeting Dates

Let’s peel back the layers of Vyominnova

The problem was bigger than we thought. Our initial research revealed alarming stats about deforestation.

India's rich traditions and vibrant culture are often expressed through the exchange of beautifully crafted cards for every occasion.

Yet, behind this beauty lies a hidden cost...
For instance, consider business cards
27 million business cards are printed daily
10 billion business cards are printed annually
8 billion will be tossed within a week. That's 88% of cards printed. This leads to the potential loss of approximately 6 million trees!


India's rich traditions and vibrant culture are often expressed through the exchange of beautifully crafted cards for every occasion.

Yet, behind this beauty lies a hidden cost...
27 million business cards are printed daily
10 billion business cards are printed annually
8 billion will be tossed within a week. That's 88% of cards printed. This leads to the potential loss of approximately 6 million trees!

The environmental toll of paper-based cards is staggering, with *millions of trees* felled each year. In a world grappling with climate change, the need for sustainable alternatives has never been more urgent!

In the pursuit of connection, could we also find a path towards a greener future?

Gauging the scope of the problem

My design direction changed gradually during the process…

Building the Right Product

We focused on designing accessible functionalities for 7 use cases like business cards, greeting cards, wedding cards, invitations, resumes, brochures and marraige biodata

Building the Right Product

We focused on building business cards, greeting cards, wedding cards, invitations, resumes, brochures, biodata

Building the Right Product

We focused on designing accessible functionalities for 7 use cases like business cards, greeting cards, wedding cards, invitations, resumes, brochures and marraige biodata

Building the Right Product

We focused on designing accessible functionalities for 7 use cases like business cards, greeting cards, wedding cards, invitations, resumes, brochures and marraige biodata

Customer Feedback

After the launch of first set of designs in the market, we collected customer feedback to understand the usability of the cards

Customer Feedback

After the launch of first set of designs in the market, we collected customer feedback to understand the usability of the cards

Customer Feedback

After the launch of first set of designs in the market, we collected customer feedback to understand the usability of the cards

Customer Feedback

After the launch of first set of designs in the market, we collected customer feedback to understand the usability of the cards

Building a Robust Delivery Platform

Then, we focused on building an accessible platform so that people can buy, access and store their cards efficiently

Building a Robust Delivery Platform

Then, we focused on building an accessible platform so that people can buy, access and store their cards efficiently

Building a Robust Delivery Platform

Then, we focused on building an accessible platform so that people can buy, access and store their cards efficiently

Building a Robust Delivery Platform

Then, we focused on building an accessible platform so that people can buy, access and store their cards efficiently

01

Building the Right Product: Achieving Product-Market Fit Based on User Needs

And the first step to designing was understanding who are we solving for

Understanding our target audience was crucial in the design process

Through 20 interviews, I gained valuable insights into how people express their social relationships and the challenges they face adapting to virtual interactions due to the pandemic. The research highlighted a gap in the market: a lack of virtual tools that allow for personalized exchange of cards, especially in casual and personal settings.

Let’s take a closer look to the solution

Breakdown of the design decisions that brought the cards to life

We sold 120+ cards in a span of 8 months. Business cards, wedding cards and greeting cards were sold the most. We decided to not continue with resumes as there were other user needs like ATS compliance. Interestingly, our marriage biodatas also received appreciation. However, there were not many customer orders to get more insights about it.

"Finding the right designer, getting the cards designed and finally getting them in hand, the whole process was so tedious and time consuming."

There was a dire need for a platform to keep the designer and the customer in loop.

"Keeping the track of the order was a hassle."

The buying process lacked feedback.

"I couldn't find the cards people shared with me. I didn't save them anywhere."

Many users complained about retrieving the cards was difficult from their files.

Branding and Marketing

After a few too many failed attempts at defining the brand, we finally built the face of Vyominnova

Visual Storytelling

Engaging Content

Intuitive navigations

Data Visualization

Accessibility

Personalization

Direct Call to Action

RSVP

Phool

flowers & co.

Order Now

02

Customer Feedback revealed many usage issues that led to further development of a platform

We sold 120+ cards in a span of 8 months. Business cards, wedding cards and greeting cards were sold the most. We decided to not continue with resumes as there were other user needs like ATS compliance. Interestingly, our marriage biodatas also received appreciation. However, there were not many customer orders to get more insights about it.

"Finding the right designer, getting the cards designed and finally getting them in hand, the whole process was so tedious and time consuming."

There was a dire need for a platform to keep the designer and the customer in loop.

"Keeping the track of the order was a hassle."

The buying process lacked feedback.

"I couldn't find the cards people shared with me. I didn't save them anywhere."

Many users complained about retrieving the cards was difficult from their files.

03

Building a delivery platform: by understanding users' needs to design, access and share the cards

Customer journey mapping

To understand the buying process we conducted user walk-throughs of over-the-counter buying and online e-commerce buying process. This helped us in identifying user pain-points in the processes and how they can be merged to come to an optimized solution.

To understand the buying process we conducted user walk-throughs of over-the-counter buying and online e-commerce buying process. This helped us in identifying user pain-points in the processes and how they can be merged to come to an optimized solution.

To understand the buying process we conducted user walk-throughs of over-the-counter buying and online e-commerce buying process. This helped us in identifying user pain-points in the processes and how they can be merged to come to an optimized solution.

Proposed Features after indepth research and systematic analysis of user needs and market trends

Card Libraries

where users can categorize and save cards, access/share them instantly whenever they want.

01

Book appointments

with designers to discuss the customizations they want in their order.

02

Track your order feature

to allow users to keep track of their order

03

Easy payment getaways

so that people can pay and get their cards modified according to their will.

04

User Navigation flow

We charted the user journey for each archetype within the app, aligning them with specific success indicators.

Visual Design Decisions

Visual Design Decisions

Visual Design Decisions

Visual Design Decisions

Visual Design Decisions

Visual Design Decisions

Visual Design Decisions

Visual Design Decisions

Building a delivery platform: by understanding users' needs to design, access and share the cards

Onboarding personalized to you

Onboarding personalized to you

Tailored to each user, this segment features a seamless registration and login process, complemented by an informative 4-step tour, guiding users through order initiation, reflecting our commitment to personalized experiences.

  • New user registration

  • Returning user login

  • Dashboard

  • Users are given a 4-step order initialization tour

  • Users are given a 4-step order initialization tour

  • Users are given a 4-step order initialization tour

  • Users are given a 4-step order initialization tour

  • Catalog

  • Catalog

  • Catalog

Tailored Catalog Browsing

Tailored Catalog Browsing

Reflecting our collaboration with data science and engineering teams, this section offers a personalized exploration of designs and themes, aligning with individual tastes and past selections.

Crafting Your Vision through Interactive Order Customization

Crafting Your Vision through Interactive Order Customization

This interactive process allows for extensive customization, enabling users to refine their choices, ensuring that the final product is perfectly aligned with their unique preferences.

  • Initialize Order

  • Make First Payment

  • Track your Order

  • Meet the Designer

  • Meet the Designer

Meet the Designer

Meet the Designer

This feature creates a personal touch, bridging the gap between users and creators. It allows users to meet the designers behind their favorite products, bringing a human element to the digital experience and fostering a deeper connection with the product.

Refine Your Vision with Seamless Design Iterations

Refine Your Vision with Seamless Design Iterations

Embrace the freedom to refine and perfect your designs with ease. Vyominnova offers an intuitive platform for making design iterations, ensuring that every detail aligns with your unique vision. This feature allows for effortless changes and adjustments, transforming the design process into a collaborative and fluid journey towards achieving your ideal outcome.

  • Iterate

  • Pay

  • use

  • User Profile

  • Library

Adaptive Product Usage

Adaptive Product Usage

The user profile and library sections are designed to adapt to individual usage patterns, offering a tailored interface that evolves with each interaction, akin to the enhanced QR scanner usage, which signifies our commitment to evolving user needs.

Sharing Made Easy and Personal

Sharing Made Easy and Personal

The selections presented in the app are now more aligned with your tastes. Working closely with our data science and engineering team, we've enhanced the app to offer a fully personalized user experience. It now suggests menu options based on your previous orders and culinary preferences.

  • Scan

  • Share

The Journey of Growth

Entrepreneurship, Sustainability and more…

We successfully delivered cards to 120+ clients with an average of 95% user satisfaction. During the process, I learned so much as a designer as well as a leader. This experience was beyond just a technical project, but a pivoting point of my life. I learned about marketing, pitching ideas, studying the markets, client communication, handling deadlines and strengthening teams. I feel proud that my team put the first step towards a greener future. With more time, I want to take this platform to a deeper level by designing user journeys with rewards and user feedback to keep the users more aware of the sustainable impact they are making with their choice to adapt these cards.


  • Key Lessons and Insights

    • Sustainability as a Driving Force: Vyominnova reaffirmed the power of entrepreneurship in creating environmentally responsible solutions.

    • User-Centricity in a Digital Age: The project underscored the importance of understanding user needs, even in a digital context, to create truly valuable and accessible platforms.

    • Adaptability and Iteration: The evolution from digital cards to a holistic platform highlighted the need for flexibility and responsiveness to user feedback.

    • Empowerment through Technology: Vyominnova showcased how technology can be leveraged to preserve traditions while promoting sustainability and inclusivity.


Overall, Vyominnova demonstrates the transformative potential of sustainable entrepreneurship. It serves as an inspiring example of how innovation can bridge the gap between tradition and environmental responsibility, creating a more connected and sustainable future for all.


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